Sunday, November 18, 2007

It's Like Shooting Fish in a Barrel

I'm sending out a little financial warning for those of you who get sucked into marketing traps like me. Ah, but I am smarter this year! Forewarned is forearmed. It is a battle out there, a battle for your money. Be choosy about who you give it to, or might I suggest saving some of it?

Beware of the COUPON. This little harmless and apparently fruitful incentive to get you into a shop can be a big pitfall in holiday spending and all year round. Oh, I've been sucked in too many times. I'm thinking of Bath and Body Works with their buy one get one free. If you are like me, it's very difficult to throw something away that is free. But it isn't free. If you need to stock up, then great, but I don't even care for their items that much. This is how I know that this marketing works. I feel perfectly fine to go buy a lotion for $11.00 so I can get something for free. Ladies, maybe you like the smell, but there is nothing special about this overpriced soap and lotion. It's standard drugstore fare ingredients which is why they can afford to give you something free when you buy an item. So, not just to pick on this store, I'm saying beware of all the 10%, 20% coupons that take you into a store where you don't already need or use something. Open the lid to the trash can and THROW IT AWAY. Save your money for what you really want. Those dollars add up.

Number two is beware of the FREE GIFT WITH PURCHASE. Oh a couple of months ago I was salivating for the Nordstrom makeup bag and sample giveaway. I was inventing things to purchase to add up to $100 so I could get that. These free gifts hynotize us! We get the swirly circles in our eyes and can only focus on buy, buy, buy. Nevermind that most of the samples we won't even like or use. There is always justification when you are getting a free gift. Oh, ladies I know how hard it is to resist, but DO RESIST sometimes. Allow yourselves to receive the the goodie bag sometimes, but not everytime. It's not worth it to wreck your budget. And by all means, if you don't like something you get at any store, take it back. It feels a little embarrasing, but you'll all get over it.

I've gradually been hunting products that are just as nice at the drugstore. I'm not generally a fan of most items because I feel they don't compare in quality. However over time I am proud to say that I no longer buy department store mascara. I love Voluminous or Lash Exact mascara just as much as the pricier brands. I've also discovered that I adore a certain Cover Girl foundation more than Laura Mercier, Giorgio Armani or any of them. And it has spf 25. I'm still working on skin care.

Go, shop, and be smart and creative with your purchases especially this time of year when every store wants your money. Look at that FREE something for what it really is, a shiny, perfumed worm just luring you to bite.

6 comments:

Polly said...

Amen. I bought some Diorshow mascara this summer after hearing all the type. I find it to be messy and clumpy and the brush too big.
Now back to Lash Exact!

La Belette Rouge said...

Coupons are so dangerous. They are so cleverly manipulative. I tend to feel like I am wasting money if I don't use them.

Every week when I get an e-coupon from Borders I try and come up with a book I need. Coupons make me get things I don't want or need. Think I am going to unsubscribe from Borders email and cut out the un-needed coupons.

Thanks for getting me thinking!!

closettherapist said...

Polly, But when you see the advertisements again and again, you may find yourself wondering, "Did I miss something?" I often have to be firm with myself. No, I did not like it before and I won't like it again. Note to self, I don't like Paris by YSL perfume no matter how much I WANT to like it because of the name and the pretty pink bottle.

closettherapist said...

La Balette Rouge,

Sigh, those blasted emails making me feel like I need to get free shipping, a free lip gloss or just 15% off. They are smart and the marketing works. Good for you for unsubscribing! Here is a conversation I had with my husband two days ago as he was ordering online with Banana Republic.

Hubby: My order is under $100 and I'm not paying $6 for shipping.

Me: So you are going to buy a $54 shirt that you don't really need because you don't want to pay $6 shipping.

Hubby: Ok, so that doesn't make sense.

OH, but how we can rationalize ANYTHING!!! Ahhhhhh!!!!

A few days later I ordered the shirt, a few tshirts for myself and boxers for him. We got free shipping.

La Belette Rouge said...

Closet Therapist,
I just did the same thing. I ordered a red merino turtle for me and 4 pairs of boxers for husband ( I got him the bears, squirrels(2) and one pair of penguins. My order was under a hundred and so I bought a red tee. Ugg! I am happy to know that I am not the only one who falls prey to their marketing ruses.

Happy New Years to you and husband!

closettherapist said...

I'm laughing!! I read your comment to my husband and he loved that you told us exactly the boxers you got for your husband!! He is continually amazed at the ways that women can be so descriptive and specific. :) Smile!

Happy New Year to you both too!

Our Trip to Rosemary Beach, Florida

I'm linking up again with  Erika ,  Andrea  and  Narci  for the Friday Favorites!  I love reading everyone's favorites too! ...